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Website Analysis, SEO Audit | Business Breakthroughs Website Division

BBI: Website Analysis

Why is it important?

There are about 20 billion searches done each month in the US according to ComScore. Is your website attracting traffic? More important, is it attracting leads and paying customers? If your website isn't doing its job, you need to know why so you can fix it.

That is what our website analysis does for you. It runs a thorough diagnostic to show the strengths and weaknesses on your website’s ability to attract traffic and market over the Internet. It does over 50 factors and provides a PDF report with our findings. Our report shows results and explanations of why each factor is important.

What is included?

Some of the key areas we check include traffic volumes, social media presence, mobile web rendering, on-page SEO analysis, off-page SEO analysis, current Google Rankings and more.

Written Report: You will receive a detailed report of findings. See the list of checks we do below. There is also an explanation of why each is important.

Consultation: You will get a 30 min consultation with one of our Internet marketing consultants to explain the report and to make recommendations for fixes to your website.

Website Changes If you decide you want changes to your website or SEO work done, we will be glad to quote that work.

How much would you expect to pay for an in depth analysis of your website followed with a consultation? Our price is just $300.

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What We Check

  1. Weighted Score: Based on all factors below, this is a 0-100 score. A rank lower than 40 means that there is a lot of areas to improve. A rank above 70 is a good score
  2. Traffic Estimations: an estimate of how much traffic the website receives
  3. Alexa Traffic Rank: A low rank means that your website gets lots of visitors. A business website should have a rank of less than 1 million.
  4. Adwords Traffic: Shows percentage of organic traffic Vs. paid Google Adwords traffic.
  5. Visitors Localization: Map showing the source of website traffic.
  6. Social Impact: Shows mentions of your website on social media such as Facebook comments, Twitter backlinks, Linkedin Shares, Google +, etc.
  7. Twitter™ Account: Checks to see if there is Twitter account linked to the website. If there is, we report name, followers, account age.
  8. Latest Tweets: If a Twitter account is linked to the website, we display your latest tweets.
  9. Mobile Rendering: Display of how your site appears on an iPhone and iPad using simulators.
  10. Mobile Optimization: Check to see how well your website is optimized for mobile checking for things like mobile CSS and mobile redirection.
  11. WWW Resolve: Check to make sure your website directs to www or non-www version of your site... not both. Directing to both hurts the ability of your website to be ranked well on Google.
  12. robots.txt: Check for presence of a robots.txt file that you can use to limit search engine crawling to certain areas of your site. If found, we report the URL of the file.
  13. XML Sitemap: Check for a presence of an XML sitemap that helps with search engine indexing.
  14. Title: This is the Title Metatag that is very important for SEO. Should include keywords here. We display the Title tag and it's length.
  15. Description: Display the Meta description tag that is displayed in the search engine results. This should be written to entice visitors to click on the search result.
  16. Meta Keywords: Display the Meta keywords tag used on the home page. It should be limited to 2-4 phrases and be pertinent to the page.
  17. Headings: Displays H1-H5 from home page. Most important keyword should be used in H1. There should not be more than a single H1 per page.
  18. Images: Shows the number of images and how many are using ALT tags. ALTs are a good place to use keyword phrases in SEO.
  19. Text/HTML Ratio: Text to HTML code ration should be at least 15%. A low ratio indicates too little text for proper optimization with search engines.
  20. Flash: Detects presence of Flash elements on the site. All Flash websites are very difficult to get optimized and get good search traffic. Even small amounts of Flash create websites that are not viewable on mobile devices.
  21. Frames: Detect the presence of Frames. Websites built in Frames do not optimize well.
  22. Blog: Detects the presence of a blog on the website. Blogs regularly add keyword rich content to a site. Each blog posting adds one new page of content. Adding a blog to your website helps with SEO.
  23. Inside Pages Analysis: interior pages are scanned and checked for duplicate content. We display Titles, Description and Text/HTML ratios for the 3 most popular pages.
  24. In-Page Links: Check of hyperlinks that link interior pages. This includes the number of links, the link anchor text (which should be keyword phrases) and whether link juice is being passed (rather than no-follow).
  25. Keywords Cloud: This Keyword Cloud gives an idea of the most recurring keywords used. This shows what phrases are emphasized for SEO.
  26. Keywords Consistency: Keyword use should be consistent through the website to form a theme. Keywords should be used in the Content, in the Title, in the Description, in the H Titles, in your Internal Links anchor text and in your backlinks anchor text.
  27. Google™ Ranking: Displays phrases that the website is currently ranking well for.
  28. Keyword Competitors: This is an estimation of the websites who are ranking above your website in the organic search results
  29. Related Websites: This lists the websites related to your domain. Some may be competitors and others may be websites with related content.
  30. Indexed Pages: This is the number of pages on your website that are indexed by Google™. The more pages that search engines index, the better.
  31. Domain 1st Registration: Initial registration date. Old domains tend to rank better.
  32. Domain Expiration: Shows date domain expires. Always renew your website for the maximum number of years. This shows the search engines you are committed to being around for a long period. This will give you a bump in rankings.
  33. Popular Pages: We display a list of the popular pages on your website.
  34. Backlinks Counter: Backlinks are very important for SEO. Backlinks links that point to your website from other websites. It's like a popularity rating for your website.
  35. Backlink Details: Backlinks links that point to your website from other websites. It's like a popularity rating for your website.
  36. DMOZ: The Open Directory or Dmoz.org is a powerful directory listing. It is free to sign-up. It is a multilingual open content directory constructed and maintained by a community of volunteer editors.
  37. URL: An analysis of your URL. Keep your URLs short. If possible, avoid long domain names. A descriptive URL is better recognized by search engines.
  38. Favicon: A check of your website favicon which is an image that displays in the browser address bar. This ia branding element for your website.
  39. Error 404 Pages: Check if your website displays a custom 404 page. This is the page not found error page. Another branding element for your website.
  40. Printability: A check to see if your website offers printer friendly versions of your web pages.
  41. Conversion Forms: A check for getting the email address of your visitors, requesting your visitors to fill a form or closing an online sale.
  42. Page Size: The page size affect the speed of your website. Try to keep your page size below the global average.
  43. Load Time: Site speed is becoming an important factor for ranking high in Google™ search results. Keep the load time under one second for best SEO results.
  44. Language: Which language was declared with the Meta Language tag? Which language was detected? Important for Multilingual websites.
  45. Microformats: Detects if microformats are being used within the website. These are attributes that help search engines classify your content.
  46. Dublin Core: This is a newer Meta data standard. Some are predicting this will be used in the Google Algorithm in the coming future. (Not be used yet).
  47. Server IP: Detects your hosting server IP address and where it is located.
  48. Spam Block: Using your server IP address, we check to see if your IP address has been blacklisted. Blacklisting affects your email deliverability to others.
  49. Trust Indicators: Your site is checked for a number of trust indicators using a service called WOT.
  50. Safe Browsing: Your website is checked for evidence of phishing and malware.
  51. Domain Availability: A check is made on what other domain extensions are available for purchase. You may want to purchase these.
  52. Typo Availability: A check is made of mispellings of your domain are available.
  53. Whois Privacy: We display what information is publicly displayed about who owns your domain. You may want to choose a privacy option, particularly if the owner address is a residence.
  54. Google™ Analytics: A check is made if Google Analytics is installed on the website. This is the most commonly used web analytics. Web analytics lets you measure number of visits, bounce rate, time on page, etc. This is important to measure visitor behavior on your website.
  55. Technologies: We list out types of technologies in use on this website. This includes type of server (Apache or Windows), CMS and other platforms.
  56. W3C Validity: We detect the number of markup errors that are found on your website home page. This uses the W3C validation service. This is a measure of quality your developer used in building your website. A result of over 25 errors indicates that this should be looked at. The type of error rather than the number of errors are more important.
  57. Doctype: What is the declared doctype used in coding your website. HTML5 and XHTML 1.0 Transitional are the two most common used in building websites today. Declaring a doctype helps web browsers to render content correctly.
  58. Encoding: Specifying language/character encoding can prevent problems with the rendering of special characters.
  59. Deprecated HTML: Detects the presence of older, obsolete HTML versions. If not found, nothing is reported. Use of depreciated HTML coding often affects how your website displays in various browsers.

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