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Video Marketing Strategies That Helps

Filed under: Web Marketing — Truong Nguyen @ 12:40 pm

~ This was posted on March 11, 2009

As more and more people use the web it has become a big source of opportunity for businesses to market their products or services to the consumer in a cost effective way. One way to provide interactive web site marketing is through video marketing. Video marketing cost way less then TV advertisement and with the increase in video sharing websites like YouTube and social media sites, it has became a great strategy for web marketing to reach thousands of potential customers.

Like other forms of marketing, video marketing on the web requires a different web site marketing strategy to be effective. The following are tips on ways to create an effective marketing campaign:

  • Video is short and gets to the point. No one wants to site and watch an hour long video about a product or service. Making a long and boring video will not help increase sells but instead discourage users from buying or every going to the site again.
  • Video place in location that gets attention. If you have a website make sure the video or a link to the video is placed in a location that gets attention, like at the top of the page. If place at the right location the video will have a huge impact.
  • Write a short description of the video. Having a description will inform the viewer about the video. No user will look at a video if they don’t know what it is about.
  • Submit video to social media networks. Getting your video out there in the media and having a link leading back to your site will increase traffic and drive sales to your site. Most video sharing sites like YouTube are free and will not cost anything to post the video up on their site. You can find a list of other video sharing sites here.

Set yourself apart from your competitors and reach millions of potential customers costing less to no money at all through the use of video marketing. Buying online is much different from going to a store and buying a product since you can’t touch or feel the product before making a purchase.

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1 Comment »

  1. Thanks for providing the valuable info about video marketing.

    By creating an effective video campaign, success for your online business is underway.

    Comment by Internet Video Marketing — March 11, 2009 @ 10:37 pm

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