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Strategy for Building Google Page Rank

Filed under: Social Media — Truong Nguyen @ 4:20 pm

~ This was posted on February 23, 2009

For those that are not familiar with Page Rank (PR), it is a score from 1-10 of a webpage indexed by Google. Page Rank determines the value of a webpage and the higher your PR the more value your webpage is in Google’s eyes. To view your PR you need to download the Google Toolbar. PR and the relevance of your site to the search term play an important role in determining your search ranking on Google. If you and your competitor have the same relevance search term and you have higher PR then your competitor, your webpage will be displayed first and will get much of the traffic going into your website.

PageRank is determined by the number and quality of links pointing to your website. The more quality links pointing to your site the higher your PR becomes. The following are types of linking:

Internal Linking:

  • Linking to internal pages within the site. Internal linking does not play a role in increasing your PR but instead to share PR among your other pages. Your primary page which is the main page will always have a higher PR and will be diluted at each level like the image bellow.

External Links: This can be inbound links, outbound links and reciprocal links.

  • Inbound Links: These are one way links linking to you from other sites. These types of links will votes to your site and will increase Page Rank. Inbound links could be created through links going to your site from article directories, social media networks, and blogs. These are one way links linking to you from other sites. These types of links will votes to your site and will increase Page Rank. Inbound links could be created through links going to your site from article directories, social media networks, and blogs.
  • Outbound Links: Links going to another website. This type of linking has no advantage since you are giving your vote away and not receiving anything in return. Linking to sites that are known to use black hat technique like link farming will get penalized in reduction of PR. A site with PR0 is usually a penalized site and should stay away.
  • Reciprocal Links: A mutual link between two sites; “I link to you, you link to me” type of deal. This type of linking is usually done between similar sites and will not benefit as much as inbound links but can greatly increase traffic and site keyword relevancy if anchor text is used correctly.

Popularity: 29% [?]


Article Marketing 101: Tips for Success!

Filed under: Social Media — Stacey Fleming @ 12:42 pm

~ This was posted on December 11, 2008

Many website owners are starting to realize the power of article marketing. In fact, it has become one of the most important tools of search engine optimization. Article marketing is a great technique for creating long term and quality traffic to your website through the use of one way links. Best of all, article marketing is free because you create the articles yourself!

So you understand that article marketing is one of the best and most affordable ways to build one way links to your website, but how do you start article marketing? Below I’ve listed the key factors to be successful in article marketing.

1.    Create a Smart Title
The title is the most important thing in article marketing. It is the first thing that both the search engines and the readers spot. Therefore, you should make sure to include keywords into your title. It should be clear and convincing so that the viewer will keep on reading. Tell the reader what you’re offering within the first three or four words.

Good Example
Buying a New Car: Five Things to Avoid

Bad Example
Five Things to Avoid When Buying a New Car

2.    Choose the Right Category
Many readers scan a category for relevant articles on the category’s subject. That is why placing your article in correct category is so important. If an article is not placed in the correct category it can miss its targeted audience. The best thing to do when deciding which category to place your article in is ask yourself what your reader will be looking for.

3.    Keyword Selection

Selecting effective keywords is important to any search engine optimization campaign. Article marketing is no different. Relevant keywords are those that searchers type into search engines in hopes of finding your business. Most of the keyword experts suggest that about 2-4% of your article should be keywords.

4.    Importance of the Article Summary
The summary of your article is the second most important part of article marketing. This is your chance to convince viewers that your article is exactly what they are looking for and it will provide them with beneficial information. Because this is snapshot of your article, only include the most important things that will catch the viewer’s attention.

Popularity: 24% [?]