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Business Web Hosting Is The Heart Of Your Website

Filed under: Business Web Hosting, Ecommerce — Adam Bullock @ 8:24 am

~ This was posted on March 2, 2009

Having a reliable company take care of your web hosting needs is essential for any business. When it comes to business web hosting, any moment that the website is down is costing money.

Having reliable uptime is important, but what else should you look for in a web hosting company?

  • Complete Access: Some companies only give you FTP access without a hosting control panel. An example of a standard control panel, cPanel, offers so many more benefits than just uploading files. You can create email addresses, add additional domains to your web hosting account, even set up mail filters at the server level. Without full access, you’re missing out on true web hosting at its most powerful level.
  • Database & Web Page Backup: If anything should happen to the server, having a web hosting company make the effort to provide their customers the courtesy of backing up data is a very good idea. Databases are the backbone of any store/CMS system, and if this data was lost, the entire website would be in very bad shape. Look for companies that provide backups daily.
  • Digital Certificate Purchases & Compatiblity: Installing a digital certificate for an online store is absolutely necessary, and it can be quite the process when going through the steps with zero knowledge of how it works. Check to see if your web hosting company is willing to install digital certificates for you - it will save you the potential headache.
  • Web hosting really is the heart of your website - everything relies on it to be responsive, quick, and consistent. Research before you pick your next web hosting company; it could very well dictate your website’s lifespan.

Popularity: 69% [?]

Strategy for Building Google Page Rank

Filed under: Social Media — Truong Nguyen @ 4:20 pm

~ This was posted on February 23, 2009

For those that are not familiar with Page Rank (PR), it is a score from 1-10 of a webpage indexed by Google. Page Rank determines the value of a webpage and the higher your PR the more value your webpage is in Google’s eyes. To view your PR you need to download the Google Toolbar. PR and the relevance of your site to the search term play an important role in determining your search ranking on Google. If you and your competitor have the same relevance search term and you have higher PR then your competitor, your webpage will be displayed first and will get much of the traffic going into your website.

PageRank is determined by the number and quality of links pointing to your website. The more quality links pointing to your site the higher your PR becomes. The following are types of linking:

Internal Linking:

  • Linking to internal pages within the site. Internal linking does not play a role in increasing your PR but instead to share PR among your other pages. Your primary page which is the main page will always have a higher PR and will be diluted at each level like the image bellow.

External Links: This can be inbound links, outbound links and reciprocal links.

  • Inbound Links: These are one way links linking to you from other sites. These types of links will votes to your site and will increase Page Rank. Inbound links could be created through links going to your site from article directories, social media networks, and blogs. These are one way links linking to you from other sites. These types of links will votes to your site and will increase Page Rank. Inbound links could be created through links going to your site from article directories, social media networks, and blogs.
  • Outbound Links: Links going to another website. This type of linking has no advantage since you are giving your vote away and not receiving anything in return. Linking to sites that are known to use black hat technique like link farming will get penalized in reduction of PR. A site with PR0 is usually a penalized site and should stay away.
  • Reciprocal Links: A mutual link between two sites; “I link to you, you link to me” type of deal. This type of linking is usually done between similar sites and will not benefit as much as inbound links but can greatly increase traffic and site keyword relevancy if anchor text is used correctly.

Popularity: 29% [?]

The Future in Mobile Web Design!

Filed under: Business Website Design — Truong Nguyen @ 2:57 pm

~ This was posted on February 3, 2009

With the rapid surge in the sale of mobile phones and hand-held devices like the iphone worldwide, there is no doubt that mobile web design will going to be the next big thing. Mobile Web access today still suffers from interoperability and usability problems. This is partly due to the fact that there are no mobile standards for the web, there are many different web applications created that are not supportive of current web codes. Website designer should take into consideration the limitation of small physical size of the screens of mobile devices when doing mobile website design.

The Mobile Web Initiative was created to help create standards for mobile web to create mobile-friendly content and applications for mobile devices. With new devices and technology that makes web surfing less painful, people will be more and more connected away from their computers and onto their mobile phones. Mobile devices enable access to information, any time and anywhere there is cell phone coverage. By having access to information that is not restricted to a desk or search for a nearby WiFi hotspot, people can quickly retrieve and exchange information.

According to Juniper Research there will be 1.7 billion mobile web users by 2013. With the potential growth of mobile web users, it has become a great source of new revenue streams for businesses. Traditional websites design for the PC or laptop will not work properly for mobile phones and will lose a big section of your audience because they cannot access your website, or faces difficulty while browsing important sections of your site because it is not design mobile friendly. It is imperative to have a mobile web version of your website, so that you can take advantage of the significant proportion of the mobile market and not be left behind by your competitors.

Popularity: 30% [?]

Payment Options Increases Sales!

Filed under: Ecommerce — Truong Nguyen @ 2:21 pm

~ This was posted on January 23, 2009

A study by CyberSource Corp. found that websites providing four or more payment methods other than credit cards had a sales conversion rate 12 percent higher than those offering just one online payment option in addition to credit cards for ecommerce stores. In other words, the more online payment options you offer, the more online payment processing you’ll do on your site and the more money you’ll make.

The following are a few types of payment options that ecommerce website can offer:

  • PayPal
    PayPal is an all-in-one online payment solution. Paypal Payments Standard program lets you accept Visa, MasterCard, Discover, and American Express credit card payments as well as bank transfers. There is no monthly fees, setup or cancellation fees. PayPal charges you a fee of 1.9 to 2.9 percent of transaction plus 30 cents per order, depending on your company’s sales volume.
  • Money Order
    A money order is a payment order for a pre-specified amount of money. Because it is required that the funds be prepaid for the amount shown on it, it is a more trusted method of payment than a personal check. Merchants welcome the extra security of a pre-paid money order instead of a personal check, which can bounce. Customers can get money order from banks and most local convenient stores.
  • Credit Card
    Credit cards are still the most popular way to pay for goods and services online. To set up credit card processing on your website, (MasterCard, Visa, American Express, Discover), you need to get an Internet merchant account. You can get an Internet merchant account through your local banks.
  • Debit Cards
    Debit card is the preferred method of payment for most people. With Debit payment the amount is taken directly from checking account and sent to the seller.

Some prefer not to use credit cards and some don’t have them. Others simply prefer the convenience of an alternative payment method for a single transaction over another. The success of your online business depends on sales, so why deliberately decrease your sales potential by limiting the ways potential customers can pay for your products and/or services online? Increase sales as much as possibly by offering as many online payment options as possible.

Popularity: 30% [?]

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