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Effective eCommerce Website Design: Product Layout

Filed under: Ecommerce — Truong Nguyen @ 2:33 pm

~ This was posted on April 17, 2009

Simply adding products to your online ecommerce website store will not generate sales. Good ecommerce web design takes time, planning and research. Potential customers come to your site for a reason and if that reason is not fulfilled then you’ve missed out on a sale.

Some simple tips for product layout on your ecommerce website design that would help draw users to click and look around a site rather then leaving the site right away are:

Easy navigation
Don’t overwhelm the user with lots of categories on your ecommerce website design but instead limit categories by putting them into a few large categories and having sub categories. Most users will leave a site when overwhelmed by too much information. A simple rule of thumb to consider when doing ecommerce web design on navigation is to keep it under three clicks. If users can’t get to a product in three clicks or fewer, then try redesigning your navigation.

Product picture/Description
A huge disadvantage of online businesses is the fact that the consumer doesn’t have the luxury to feel and touch the products before buying. This is where product pictures and descriptions come into play. Have small multiple thumbnail pictures of the same product linking to larger images if a user decides to click on it. Have some text to describe the product. A great example of this on a well known ecommerce website is Amazon.

Store Search Function
This is a helpful tool on any ecommerce store since it helps users to easily search for what they want within seconds on a website. Putting a search function is not an easy task and requires an experience programmer to help. It is recommended that only large online businesses with lots of products have the search function.

Show Pricing
Show product price, discounts, and shipping costs are a good practice for any e commerce store. Users will not buy a product if price is not known. Showing one set of prices and having a totally different price at checkout will detour customers from completing the buying process. Users don’t like this type of deceptive method and will not come to the site again.

What are your thoughts on product layout and the important role it plays for e commerce websites in keeping users from clicking away from the site?

Popularity: 100% [?]

Reassess Your Ecommerce Business

Filed under: Ecommerce — Truong Nguyen @ 8:43 am

~ This was posted on March 18, 2009

Has your online ecommerce business slowed down due to the state of the economy? You’re not alone; many other online businesses are experiencing the same due to the recession but some are still doing pretty well. Are you wondering how some of these online businesses in your industry are doing so well and you’re not? There is a saying “Survival of the fittest”. Only the fittest among the thousands of online businesses will survive in these though economic times. Be the one that will survive by reassessing your ecommerce business.

Things to consider while reassessing your online ecommerce business:

  • Product/Service Pricing
    A lot of shoppers are turning to online shopping to search for the best price, and because of the hassle of driving to the mall since they can get nearly everything they need online and delivered right to their door. They will try to get the maximum benefit for the least amount of cost so pricing plays a huge role in the buying decision process.
  • Product/Service Promotion
    Entice consumers by promoting your product or services. Take advantage of the opportunity by giving special offers like free shipping, coupons, and pricing matches on the same product offered by another competitor. Giving customers that order regularly or spent a lot in the past special deals will help retain old customers while taking in new ones.
  • Update Website
    The first thing that any user sees when coming to your website is the design. The design will tell a lot about a company whether it can be trusted. Like taking care of your body to keep it healthy you will need to update and maintain your website to extract the most benefit from it. Updating your ecommerce store with fresh new products, promotions, and pricing changes will get users to come to your site more often to look for great deals.

Consumers are what drive a business and without the consumer there is no business. A simple reason for a loss in sales or weak growth is maybe your online business is behind with the changing times. As the economy changes so does consumer spending. With the current recession consumers are changing their spending habits and becoming smart shoppers and changing your business to gear toward this trend will get you ahead of your competitors.

Popularity: 88% [?]

Business Web Hosting Is The Heart Of Your Website

Filed under: Business Web Hosting, Ecommerce — Adam Bullock @ 8:24 am

~ This was posted on March 2, 2009

Having a reliable company take care of your web hosting needs is essential for any business. When it comes to business web hosting, any moment that the website is down is costing money.

Having reliable uptime is important, but what else should you look for in a web hosting company?

  • Complete Access: Some companies only give you FTP access without a hosting control panel. An example of a standard control panel, cPanel, offers so many more benefits than just uploading files. You can create email addresses, add additional domains to your web hosting account, even set up mail filters at the server level. Without full access, you’re missing out on true web hosting at its most powerful level.
  • Database & Web Page Backup: If anything should happen to the server, having a web hosting company make the effort to provide their customers the courtesy of backing up data is a very good idea. Databases are the backbone of any store/CMS system, and if this data was lost, the entire website would be in very bad shape. Look for companies that provide backups daily.
  • Digital Certificate Purchases & Compatiblity: Installing a digital certificate for an online store is absolutely necessary, and it can be quite the process when going through the steps with zero knowledge of how it works. Check to see if your web hosting company is willing to install digital certificates for you - it will save you the potential headache.
  • Web hosting really is the heart of your website - everything relies on it to be responsive, quick, and consistent. Research before you pick your next web hosting company; it could very well dictate your website’s lifespan.

Popularity: 69% [?]

Payment Options Increases Sales!

Filed under: Ecommerce — Truong Nguyen @ 2:21 pm

~ This was posted on January 23, 2009

A study by CyberSource Corp. found that websites providing four or more payment methods other than credit cards had a sales conversion rate 12 percent higher than those offering just one online payment option in addition to credit cards for ecommerce stores. In other words, the more online payment options you offer, the more online payment processing you’ll do on your site and the more money you’ll make.

The following are a few types of payment options that ecommerce website can offer:

  • PayPal
    PayPal is an all-in-one online payment solution. Paypal Payments Standard program lets you accept Visa, MasterCard, Discover, and American Express credit card payments as well as bank transfers. There is no monthly fees, setup or cancellation fees. PayPal charges you a fee of 1.9 to 2.9 percent of transaction plus 30 cents per order, depending on your company’s sales volume.
  • Money Order
    A money order is a payment order for a pre-specified amount of money. Because it is required that the funds be prepaid for the amount shown on it, it is a more trusted method of payment than a personal check. Merchants welcome the extra security of a pre-paid money order instead of a personal check, which can bounce. Customers can get money order from banks and most local convenient stores.
  • Credit Card
    Credit cards are still the most popular way to pay for goods and services online. To set up credit card processing on your website, (MasterCard, Visa, American Express, Discover), you need to get an Internet merchant account. You can get an Internet merchant account through your local banks.
  • Debit Cards
    Debit card is the preferred method of payment for most people. With Debit payment the amount is taken directly from checking account and sent to the seller.

Some prefer not to use credit cards and some don’t have them. Others simply prefer the convenience of an alternative payment method for a single transaction over another. The success of your online business depends on sales, so why deliberately decrease your sales potential by limiting the ways potential customers can pay for your products and/or services online? Increase sales as much as possibly by offering as many online payment options as possible.

Popularity: 30% [?]