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Reassess Your Ecommerce Business

Filed under: Ecommerce — Truong Nguyen @ 8:43 am

~ This was posted on March 18, 2009

Has your online ecommerce business slowed down due to the state of the economy? You’re not alone; many other online businesses are experiencing the same due to the recession but some are still doing pretty well. Are you wondering how some of these online businesses in your industry are doing so well and you’re not? There is a saying “Survival of the fittest”. Only the fittest among the thousands of online businesses will survive in these though economic times. Be the one that will survive by reassessing your ecommerce business.

Things to consider while reassessing your online ecommerce business:

  • Product/Service Pricing
    A lot of shoppers are turning to online shopping to search for the best price, and because of the hassle of driving to the mall since they can get nearly everything they need online and delivered right to their door. They will try to get the maximum benefit for the least amount of cost so pricing plays a huge role in the buying decision process.
  • Product/Service Promotion
    Entice consumers by promoting your product or services. Take advantage of the opportunity by giving special offers like free shipping, coupons, and pricing matches on the same product offered by another competitor. Giving customers that order regularly or spent a lot in the past special deals will help retain old customers while taking in new ones.
  • Update Website
    The first thing that any user sees when coming to your website is the design. The design will tell a lot about a company whether it can be trusted. Like taking care of your body to keep it healthy you will need to update and maintain your website to extract the most benefit from it. Updating your ecommerce store with fresh new products, promotions, and pricing changes will get users to come to your site more often to look for great deals.

Consumers are what drive a business and without the consumer there is no business. A simple reason for a loss in sales or weak growth is maybe your online business is behind with the changing times. As the economy changes so does consumer spending. With the current recession consumers are changing their spending habits and becoming smart shoppers and changing your business to gear toward this trend will get you ahead of your competitors.

Popularity: 89% [?]

Video Marketing Strategies That Helps

Filed under: Web Marketing — Truong Nguyen @ 12:40 pm

~ This was posted on March 11, 2009

As more and more people use the web it has become a big source of opportunity for businesses to market their products or services to the consumer in a cost effective way. One way to provide interactive web site marketing is through video marketing. Video marketing cost way less then TV advertisement and with the increase in video sharing websites like YouTube and social media sites, it has became a great strategy for web marketing to reach thousands of potential customers.

Like other forms of marketing, video marketing on the web requires a different web site marketing strategy to be effective. The following are tips on ways to create an effective marketing campaign:

  • Video is short and gets to the point. No one wants to site and watch an hour long video about a product or service. Making a long and boring video will not help increase sells but instead discourage users from buying or every going to the site again.
  • Video place in location that gets attention. If you have a website make sure the video or a link to the video is placed in a location that gets attention, like at the top of the page. If place at the right location the video will have a huge impact.
  • Write a short description of the video. Having a description will inform the viewer about the video. No user will look at a video if they don’t know what it is about.
  • Submit video to social media networks. Getting your video out there in the media and having a link leading back to your site will increase traffic and drive sales to your site. Most video sharing sites like YouTube are free and will not cost anything to post the video up on their site. You can find a list of other video sharing sites here.

Set yourself apart from your competitors and reach millions of potential customers costing less to no money at all through the use of video marketing. Buying online is much different from going to a store and buying a product since you can’t touch or feel the product before making a purchase.

Popularity: 76% [?]

Business Web Hosting Is The Heart Of Your Website

Filed under: Business Web Hosting, Ecommerce — Adam Bullock @ 8:24 am

~ This was posted on March 2, 2009

Having a reliable company take care of your web hosting needs is essential for any business. When it comes to business web hosting, any moment that the website is down is costing money.

Having reliable uptime is important, but what else should you look for in a web hosting company?

  • Complete Access: Some companies only give you FTP access without a hosting control panel. An example of a standard control panel, cPanel, offers so many more benefits than just uploading files. You can create email addresses, add additional domains to your web hosting account, even set up mail filters at the server level. Without full access, you’re missing out on true web hosting at its most powerful level.
  • Database & Web Page Backup: If anything should happen to the server, having a web hosting company make the effort to provide their customers the courtesy of backing up data is a very good idea. Databases are the backbone of any store/CMS system, and if this data was lost, the entire website would be in very bad shape. Look for companies that provide backups daily.
  • Digital Certificate Purchases & Compatiblity: Installing a digital certificate for an online store is absolutely necessary, and it can be quite the process when going through the steps with zero knowledge of how it works. Check to see if your web hosting company is willing to install digital certificates for you - it will save you the potential headache.
  • Web hosting really is the heart of your website - everything relies on it to be responsive, quick, and consistent. Research before you pick your next web hosting company; it could very well dictate your website’s lifespan.

Popularity: 72% [?]