For those that are not familiar with Page Rank (PR), it is a score from 1-10 of a webpage indexed by Google. Page Rank determines the value of a webpage and the higher your PR the more value your webpage is in Google’s eyes. To view your PR you need to download the Google Toolbar. PR and the relevance of your site to the search term play an important role in determining your search ranking on Google. If you and your competitor have the same relevance search term and you have higher PR then your competitor, your webpage will be displayed first and will get much of the traffic going into your website.

PageRank is determined by the number and quality of links pointing to your website. The more quality links pointing to your site the higher your PR becomes. The following are types of linking:

Internal Linking:

• Linking to internal pages within the site. Internal linking does not play a role in increasing your PR but instead to share PR among your other pages. Your primary page which is the main page will always have a higher PR and will be diluted at each level like the image bellow.

External Links: This can be inbound links, outbound links and reciprocal links.

• Inbound Links: These are one way links linking to you from other sites. These types of links will votes to your site and will increase Page Rank. Inbound links could be created through links going to your site from article directories, social media networks, and blogs. These are one way links linking to you from other sites. These types of links will votes to your site and will increase Page Rank. Inbound links could be created through links going to your site from article directories, social media networks, and blogs.
• Outbound Links: Links going to another website. This type of linking has no advantage since you are giving your vote away and not receiving anything in return. Linking to sites that are known to use black hat technique like link farming will get penalized in reduction of PR. A site with PR0 is usually a penalized site and should stay away.
• Reciprocal Links: A mutual link between two sites; “I link to you, you link to me” type of deal. This type of linking is usually done between similar sites and will not benefit as much as inbound links but can greatly increase traffic and site keyword relevancy if anchor text is used correctly.

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With the rapid surge in the sale of mobile phones and hand-held devices like the iphone worldwide, there is no doubt that mobile web design will going to be the next big thing. Mobile Web access today still suffers from interoperability and usability problems. This is partly due to the fact that there are no mobile standards for the web, there are many different web applications created that are not supportive of current web codes. Website designer should take into consideration the limitation of small physical size of the screens of mobile devices when doing mobile website design.

The Mobile Web Initiative was created to help create standards for mobile web to create mobile-friendly content and applications for mobile devices. With new devices and technology that makes web surfing less painful, people will be more and more connected away from their computers and onto their mobile phones. Mobile devices enable access to information, any time and anywhere there is cell phone coverage. By having access to information that is not restricted to a desk or search for a nearby WiFi hotspot, people can quickly retrieve and exchange information.

According to Juniper Research there will be 1.7 billion mobile web users by 2013. With the potential growth of mobile web users, it has become a great source of new revenue streams for businesses. Traditional websites design for the PC or laptop will not work properly for mobile phones and will lose a big section of your audience because they cannot access your website, or faces difficulty while browsing important sections of your site because it is not design mobile friendly. It is imperative to have a mobile web version of your website, so that you can take advantage of the significant proportion of the mobile market and not be left behind by your competitors.

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