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Payment Options Increases Sales!

Filed under: Ecommerce — Truong Nguyen @ 2:21 pm

~ This was posted on January 23, 2009

A study by CyberSource Corp. found that websites providing four or more payment methods other than credit cards had a sales conversion rate 12 percent higher than those offering just one online payment option in addition to credit cards for ecommerce stores. In other words, the more online payment options you offer, the more online payment processing you’ll do on your site and the more money you’ll make.

The following are a few types of payment options that ecommerce website can offer:

  • PayPal
    PayPal is an all-in-one online payment solution. Paypal Payments Standard program lets you accept Visa, MasterCard, Discover, and American Express credit card payments as well as bank transfers. There is no monthly fees, setup or cancellation fees. PayPal charges you a fee of 1.9 to 2.9 percent of transaction plus 30 cents per order, depending on your company’s sales volume.
  • Money Order
    A money order is a payment order for a pre-specified amount of money. Because it is required that the funds be prepaid for the amount shown on it, it is a more trusted method of payment than a personal check. Merchants welcome the extra security of a pre-paid money order instead of a personal check, which can bounce. Customers can get money order from banks and most local convenient stores.
  • Credit Card
    Credit cards are still the most popular way to pay for goods and services online. To set up credit card processing on your website, (MasterCard, Visa, American Express, Discover), you need to get an Internet merchant account. You can get an Internet merchant account through your local banks.
  • Debit Cards
    Debit card is the preferred method of payment for most people. With Debit payment the amount is taken directly from checking account and sent to the seller.

Some prefer not to use credit cards and some don’t have them. Others simply prefer the convenience of an alternative payment method for a single transaction over another. The success of your online business depends on sales, so why deliberately decrease your sales potential by limiting the ways potential customers can pay for your products and/or services online? Increase sales as much as possibly by offering as many online payment options as possible.

Popularity: 30% [?]

Website Design That Builds Credibility: The Key To Online Success

Filed under: Business Website Design — Truong Nguyen @ 3:14 pm

~ This was posted on January 6, 2009

Web site credibility is crucial to all web businesses since it builds trust for customers. Nobody is going to buy products or services from a company that does not seem credible. To build credibility, trust needs to be built between the customer and owner.

Ways to build credibility:

  • About Us
    Businesses need to understand that not all visitors will know about their company and what they do. Having an About Us page will help customers understand more about the company and help provide an organized feel to the company.
  • Contact Information
    Having a Contact Us page would make a site more authentic if people can see there is a way to get a hold of you. Users tend to think that websites that do not provide contact information have something to hide and may be untrustworthy.
  • Privacy Policy
    Any business website that takes or requires users to enter private information should have an online privacy policy page. Ecommerce websites that takes credit cards have to ensure that credit card information is protected and safe. Many customers are reluctant to providing personal information on the web and so to prevent many of these concerns, providing a privacy policy would help ensure customers information are safeguarded.
  • Testimonials
    Testimonials are statements from happy customers saying how your product or service helped them. When done correctly, testimonials can be a strong ally in establishing the credibility of a website. An article on Webcredible provides a few tips on getting started.
  • Professionalism
    One of the most important factors for credibility is website design since that is the first thing someone looks at when entering a website. Owners that put little thought into the design of a website are unprofessional and turn users away. Professional business website design will create a sense of trust that the site belongs to a credible company.

Internet credibility is one of the most critical factors that will affect online success. Being credible is simply the perception of being trustworthy and believable. Everything you do will affect the image of your business. Being focused on providing solutions to your customers, providing consistent quality and value, and being accessible will all help you achieve the credibility your online business needs to succeed.

Popularity: 45% [?]